Semantic and Cultural Analysis of Network Catchwords under the Background of Popular Culture

The spread of network catchwords is closely related to social life, and as a new type information carrier, how it used in daily life. Under the background popular culture, can create relaxed lively online atmosphere by joking words, which help young people release their anxiety, relieve life pressure relax spiritual world. Such language form make communication more energetic. Based on cognitive linguistics relevance theory, this paper selects some most common over years analyze semantic culture pragmatic value specific context. these buzzwords has also changed different contexts. By analyzing its we better understand meaning usage catchwords.